Chao Lam

Working on the next small things …

Archive for April 2008

Startup School

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Amazing set of presentations from YCombinator’s Startup school – for anyone interested in doing a startup.

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Written by Chao

April 21, 2008 at 11:59 pm

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Speak quietly so they will lean forward…

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A colleague of mine and I are having an ongoing debate about how to market to advertisers for coolchaser.com. I spoke against the direct, hard sell and came across Mark Cuban’s post about advertiser’s shooting themselves in their collective feet.

At first glance, it seems to support my argument, but on another reflection, perhaps advertisers themselves “think differently”, and would like to be marketed to with a hardsell; is that why they consistently get it wrong with consumers?!

Still, I love Mark Cuban’s recommendation: TV advertisers should “Turn down the sound, maybe people will lean forward and listen !”

Written by Chao

April 19, 2008 at 4:55 pm

Posted in Uncategorized