Speak quietly so they will lean forward…
A colleague of mine and I are having an ongoing debate about how to market to advertisers for coolchaser.com. I spoke against the direct, hard sell and came across Mark Cuban’s post about advertiser’s shooting themselves in their collective feet.
At first glance, it seems to support my argument, but on another reflection, perhaps advertisers themselves “think differently”, and would like to be marketed to with a hardsell; is that why they consistently get it wrong with consumers?!
Still, I love Mark Cuban’s recommendation: TV advertisers should “Turn down the sound, maybe people will lean forward and listen !”