Chao Lam

Working on the next small things …

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Here’s a very geeky business that I love:
http://zapier.com

It’s basically an even geekier version of ifttt.com

The really interesting part is told in this blog
http://blog.perfectaudience.com/2013/03/05/im-actually-working-on-a-project-how-zapier-rode-forum-posts-to-100m-api-requestsmonth/

The founders looked at online *help* forums and notice lots of people asking for integration from one production to another. As you expect, most people blow them off. But these guys figured out to satisfy them, and their online forum replies are basically forever ads for their services.

We talked about looking at biz ideas on online forums, but perhaps a more specific tip would be to look at online *help* forums for ideas?

One difficult (and therefore brilliant) part of Zapier was being able to figure out the commonality of so many help requests and coming up with a solution that satisfy enough of them to become a biz.

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Written by Chao

March 20, 2013 at 9:54 pm

Posted in Uncategorized

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